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浏览数量： 545 作者： 本站编辑 发布时间： 2023-08-30 来源： 本站
大型采购商
中小型采购商
而职业采购经理，则同时关注责任的承担和职务的升迁，不太愿意为了降低一些成本而冒更大的风险。所以要尽量给他们提供更多的说明材料，以便他们去说服他们的老板。如果你有产品认证，ISO9000等，他们会觉得他们承担的风险小很多。
第一封开发信怎么写
那么第一封开发信，一定要突出自己的优势。如果你所能提供的和客户现有的供应商一样，那客户为什么要费那么大的力气换个供应商呢？
所以你需要给客户充足的理由，开发信要开门见山，点出你能给客户带来的好处，并且要有充分的令人信服的论据来支撑你的观点。
推荐新品：
Hi John, Good morning! We are a candidate vendor for XXX company, currently we are serving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的). We have passed ISO9001, and our products has passed UPC certificate. We are very confident that you can rely on us as a capable vendor. I am writing to introduce a new product to you. This product is targeting 20-29 years’ lady. The sales in XXX market have proven to be very successful. Within only 2 months, the sales have reached 100000 units. I noticed from your web site, that 20-29 years’ lady is one of your major clientele, so introduction of product XXX should be a big sales hit for you. BTW, we have the samples ready. Do you want to evaluate this new product XXXX? Best regards, XXXXX |
克服问题：
Hi John, Good morning! I just visited your web site, and studied your customers’ feedback on your product XXXX. It sounds that your customers (390 customers remarked online) are demanding to: XXXXX 陈述一下客户潜在的问题。 We have successfully helped 20 customers solved this problem. XXXXX(描述一下细节，给点具体的信息。不要太详细，留个伏笔，下次再联系他) Very briefly about ABC Company, we have abundant experience serving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的。). We have passed ISO9001, and our products has passed UPC certificate. We are very confident that you can rely on us as a capable vendor. May you give me a chance to present you more information on this? I will be glad to send you more detailed information upon your consent. Best regards, XXXX |
降低成本：
Hi John， Good morning! We are a candidate vendor for XXX company, currently we are serving XXXX，XXXX customers (先给2个大客户的名字，最好是同目标客户时同类的). I am writing to tell you, that we are able to cut your cost for XXX item by 20%, thanks to the current break-through innovation on the production process. The reduction in cost will not in any way influence the quality. We have passed ISO9001, and our products has passed UPC certificate. What products are you currently purchasing? May I make an offer to you based on these items for you to compare? Best regards, XXXXX |
被打动的客户才会回复
客户想要的是什么？
客户背景调查与分析思路
基于客户痛点解决现存的问题，更要帮助客户发现潜在的问题，创造客户的需求。
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